The aim of the Social Media Interface (SMI) is to generate a greater web presence for your business. Utilizing the attributes of a blog and news page as well as linking into Social Media, including Facebook and Twitter, the SMI enables search engines to recognise a multitude of additional key terms that you want your business to be found for and which pages should be the landing pages. Social media advertisements is another option.
With the additional Twitter and Facebook activity the popularity of the site increases as does the visitor activity. In addition. each blog posting or news item is optimised to ensure that the relevancy and internal site linking is accurate.