Author Archives: Danny Bean

Agency or In-house? What to choose for your business’s online marketing?

When it comes to online marketing, choosing between an in-house team and agency can be a difficult decision. While the thought of organising an in-house team can seem like a solid long term investment in your business, there are a number of reasons to think twice. Of course, as an agency, we are a bit biased because we’ve seen how happy our clients are with our results. But that’s not to say an in-house team is never the better option. We simply want you to make an informed decision.With that said, we urge you to consider these points before you choose whether you build an in-house team or use an agency for your online marketing.

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7 ways to convert website visitors into customers

Most of us in the online marketing world are after one thing: conversions. If you have a website yourself, this is likely your goal. You want it to convert visitors into leads or customers. But how do you do this? As a website development and SEO company with decades of online marketing experience, we’ve noticed patterns in our clients’ websites (and our own) that typically correlate with a higher conversion level. Here are the elements we’ve discovered that generally improve conversions.

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Is your website’s speed costing you money?

You just discovered a new business online that sells a product you want. You are excited about it and are ready to buy, so you Google the company’s name to see if they sell it on their site. Your Google Results return, and it turns out they do sell the product you want! You click on the link…but something seems off. The page isn’t loading. “Is there something wrong?” you wonder.

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SEO vs SEM: which is better for start ups?

When it comes to having an online marketing strategy for your start up’s new website, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are two key strategies to consider. These two online marketing tactics can expose your budding business to a wealth of customers both locally and across the globe. But as a start up, you may be wondering, which one is better for your business? In this article, we hope to help you find that answer.

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