Category Archives: SEM

Google Shopping in Thailand

In sector after sector, retailers are being edged out of their own markets by the forces of digital disruption. Advertising online can make retailers more visible to today’s consumers. To really put themselves in a position to succeed, however, they should make full use of the world’s most powerful search engine: Google. Google Shopping displays [...] Read More

Agency or In-house? What to choose for your business’s online marketing?

When it comes to online marketing, choosing between an in-house team and agency can be a difficult decision. While the thought of organising an in-house team can seem like a solid long term investment in your business, there are a number of reasons to think twice. Of course, as an agency, we are a bit biased because we’ve seen how happy our clients are with our results. But that’s not to say an in-house team is never the better option. We simply want you to make an informed decision.With that said, we urge you to consider these points before you choose whether you build an in-house team or use an agency for your online marketing.

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SEO vs SEM: which is better for start ups?

When it comes to having an online marketing strategy for your start up’s new website, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are two key strategies to consider. These two online marketing tactics can expose your budding business to a wealth of customers both locally and across the globe. But as a start up, you may be wondering, which one is better for your business? In this article, we hope to help you find that answer.

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