Construction Marketing Strategies That Work
Move Ahead Media has extensive experience in a variety of industries, including construction, and is proficient in analyzing the unique aspects of a business and providing individualized solutions.
How Do You Market A Construction Company
Website – professionally designed to represent your company online. Be sure to include all the important details about the services you offer as well as a contact form for your website visitors to get in touch with you.
SEO – search engine optimization is the road map that leads potential customers to your website. Effective keyword research and professional content fuels lead generation to attract visitors to your site.
Online business listings – Google my Business is the most important online business listing for your construction business. You should also create listings for YP, Yelp, Bing, and others.
Where To Advertise Your Construction Company
Google Ads – With Google Ads, your ad will appear when people search for specific terms related to your industry. With Google Ads, you can reach relevant audiences throughout the entire conversion process – from the early research stage all the way to when they are ready to buy. In addition to this, Google Ads’ real-time data allows us to make faster and more informed decisions based on the best performing campaigns and, thus, boost the performance of our marketing campaigns based on actual website engagement, quotes, inquiries, and phone calls.
Social Media – Facebook, Twitter, Pinterest, LinkedIn, and other social media platforms provide advertising opportunities. These platforms can be used to target home owners, job titles, interests, and other data. Without a strategy, social media may be a very unproductive way to reach out to potential clients.
Retargeting – these ads are triggered when someone visits your website and are shown to them on the social media channels you choose to advertise. This targets a warm audience that is already interested in your services and are more likely to contact you.
If you are a construction company looking to build a digital marketing strategy, let Move Ahead Media help you. We are experts in designing and executing successful marketing strategies. Plus, we promise to offer cutting-edge lead conversion and brand awareness techniques to your digital marketing campaign.
TALK TO OUR CONSTRUCTION & TRADE MARKETING EXPERTS
There’s no cost and we can provide some free initial advice as well as discuss your options with you.