An App Store Optimisation Agency That Can Drive Downloads & Engagement

Standing out in crowded and competitive app stores can feel like a towering impossibility. However, with the right App Store Optimisation (ASO) strategy in place, you can dramatically increase your app’s visibility, drive organic downloads, and boost user engagement. Here’s how we do it…

ASO Services That Increase Visibility for New & Existing Apps

As a leading app store optimisation agency in Bangkok, Move Ahead Media is well-versed in all things ASO. We offer a comprehensive suite of services designed to propel your app to the top of the charts:

What Does App Store Optimisation Involve?

ASO involves a series of strategic steps designed to improve your app’s ranking in search results within both the Apple App Store (iOS Apps) and Google Play (Android Apps).

Here at Move Ahead Media, we focus on the key areas that make your app stand out:

Optimised App Storefronts: We craft engaging and informative app descriptions that resonate with your target audience. This includes using the right keywords to help users discover your app.
Compelling App Creatives: Everyone knows how important first impressions are – which is why we will create captivating app preview videos and other visual assets that showcase your app’s features and benefits.
Positive User Reviews: Encouraging positive user reviews is essential for any successful ASO strategy. We help you develop a plan to gather valuable feedback from your users.

Get Eyes On Your App with Our ASO Services.

More Targeting Opportunities, Without Wasting Acquisition Spend

Traditional app marketing strategies can be expensive and saturated. ASO offers a targeted and cost-effective way to reach new users. We not only optimise your app listing, but we become an extension of your marketing team:

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How We Make Your App Shine in The Store

At Move Ahead Media, we take a data-driven approach to ASO, thus ensuring your app reaches the right users and delivers real, tangible results. Here’s a little taste of our comprehensive ASO workflow:

Competitor Research: We begin by thoroughly researching your competitors’ app listings. This will help us understand their strengths and weaknesses and identify viable opportunities to differentiate your app.
App Storefront Audit: We also conduct a meticulous audit of your existing app listing, analysing everything from the category selection and your current keyword usage to the written content itself.
Keyword Research & Strategy: Using sophisticated keyword research tools, coupled with decades of combined experience in search engine optimisation and web development, we identify the most relevant keywords for your app and craft a personalised ASO strategy bound for success.

Creative Optimisation: With the initial research complete, it’s time for our team to get creative! We then optimise your app listing with compelling copywriting, captivating visuals, and gripping app preview videos.
A/B Testing & Refinement: There are few methods more effective at rooting out the flaws and dialling in your approach than A/B testing. We use targeted ads to test different versions of your app listing elements, thus allowing us to refine the messaging that resonates most with your audience.
Review & Sentiment Analysis: No ASO strategy is complete without a review management plan. We analyse your existing reviews and identify areas for improvement. We can also help you implement a strategy to encourage positive reviews from satisfied users.
App Store Localisation: Thinking global? We can help you adapt your app listing for different languages and regions, ensuring your app reaches a wider audience.

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What is App Store Optimisation (ASO)?

App Store Optimisation (ASO), in a nutshell, is the process of improving your app’s visibility within the Apple App Store and Google Play. It involves optimising every aspect of your app listing, including the app title, description, keywords, screenshots, and app preview video, in order to increase organic downloads and user engagement.

What types of ASO services does Move Ahead Media provide?

Move Ahead Media offers a comprehensive suite of ASO services, including:

Competitor research and app store audit
Keyword research and strategy development
App listing optimisation (title, description, keywords)
App preview video and creative services
A/B testing and refinement
Review management and sentiment analysis
App store localisation

I have a new app; can you still help me with ASO?

Gladly! In fact, launching an ASO strategy alongside your new app’s release is crucial if you wish to hit the ground running and gain a competitive edge. We can help you optimise your app listing from the very beginning, giving you the best chance of ranking well and attracting users from day one. We can also develop a pre-launch buzz strategy to generate interest in your app before it’s even available!

What metrics does Move Ahead Media track on ASO campaigns?

As a no-nonsense ASO agency, Move Ahead Media tracks a multitude of key metrics to measure the success of your ASO campaign, including:

Impressions: The number of times your app listing is displayed in search results.
Installs: The number of times users download your app.
Conversion Rate: The percentage of users who see your app listing and convert into downloads (see conversion rate optimisation)
Organic Downloads: Downloads that happen without paid advertising.
App Reviews & Ratings: The number and sentiment of reviews your app receives.
App Store Ranking: Your app’s position in search results for relevant keywords.
User Retention: How long do users keep your app installed on their devices?
In-App Events: Track specific user actions within your app to understand user engagement.

In monitoring these metrics closely, we identify the key areas for improvement and continuously refine your ASO strategy to maximise your app’s visibility and user acquisition.

Are You Ready To Start Dominating The App Store?

Contact us today for a free consultation and we’ll discuss how we can help you get more downloads, boost user engagement, and ultimately drive revenue through effective App Store Optimisation.