SEO vs SEM: which is better for start ups?

When it comes to having an online marketing strategy for your start up’s new website, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are two key strategies to consider. These two online marketing tactics can expose your budding business to a wealth of customers both locally and across the globe. But as a start up, you may be wondering, which one is better for your business? In this article, we hope to help you find that answer.

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