ALA is a leading English language school in Bangkok, attracting international students from across the globe. The school offers a range of high-quality programs, including General English, IELTS preparation, and Cambridge Exam courses.
ALA’s mission is to open global doors for its students through English fluency, blending academic rigor with an unforgettable cultural experience in one of Asia’s most vibrant cities.
Even with exceptional teaching and facilities, ALA was struggling to cut through the noise of the crowded international education market. Their digital presence failed to connect them with the right students, leading to high advertising costs and a pipeline of inconsistent inquiries. This meant their brand, a symbol of quality in person, was invisible where prospective students were actively searching for their future.
Their core challenges included:
We developed a cohesive, multi-channel strategy designed to attract high-intent students and convert that interest into enrolment, combining long-term SEO visibility with the immediacy of paid campaigns. Together, these channels created a self-reinforcing funnel, building awareness on social media, capturing discovery through search, and driving conversion with precision-targeted ads.
We built a strong organic foundation to attract students actively researching their options:
We launched targeted campaigns to capture immediate interest from a global audience:
We leveraged social platforms to build community and generate high-quality leads:
The primary obstacle was overcoming the extreme cost of advertising in international education. By creating a balanced, cost-efficient funnel, we replaced volatility with predictability and high expense with exponential growth.
The results redefined the school’s growth trajectory:
This campaign transformed ALA’s marketing from an expense into a powerful and predictable mechanism for business growth.
Our work with ALA is a dynamic partnership focused on long-term market leadership. We continue to track performance, optimise campaigns, and build authoritative backlinks to secure top 1-3 Google rankings in this highly competitive space.
As search technology evolves, we are adapting our strategy for new AI-driven results, making sure that ALA is frequently cited as a definitive resource. This evolving approach is designed to continually strengthen the website’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), keeping ALA visible and indispensable: a top destination for students searching worldwide.
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