Citadel Real Estate is a Bangkok-based agency specializing in the local property market. They connect buyers and renters with properties across the city, including highly sought-after branded condominiums and riverfront developments.
When Citadel became a client in December 2023, they were essentially invisible in organic search results. Their old website was a significant liability, hindering any potential for growth. It suffered from a host of technical and structural issues that made it impossible to compete effectively.
Their core challenges included:
Our goal was to build their digital presence from the ground up, turning their website into a powerful hub for attracting qualified buyers and renters. The strategy was two-pronged: a complete website overhaul combined with a highly targeted SEO campaign.
Before we could improve rankings, we had to fix the broken foundation. We initiated a new website build focused on:
With a new, capable website in place, we moved to aggressively target high-value keywords.
The primary obstacle was starting from nearly zero; a poorly performing site with no existing search authority. So we rebuilt the website and executed a precise content strategy, transforming Citadel’s online presence.
The results from December 2023 to August 2024 were dramatic:
Massive Increase in Keyword Rankings:
Explosive Traffic Growth: Organic website traffic increased by over 9x.
Increased Lead Generation: The combination of higher traffic and an improved website experience led to a significant increase in contact form submissions.
Collectively, these results took Citadel Real Estate from being invisible online to becoming a competitive player in the Bangkok property market, generating a consistent and valuable stream of organic leads.
Our partnership with Citadel is focused on solidifying their position as a dominant authority in the Bangkok real estate market. Our strategy is designed to accelerate their growth in an increasingly competitive landscape.
Our primary objective is to secure top-three rankings for their most competitive, high-value keywords. We are doing so by strategically building the website’s domain authority, creating a durable competitive advantage that is difficult for others to replicate.
As search technology evolves, so does our strategy. We are proactively optimising Citadel’s content to be surfaced in new AI-driven search results (like Google’s AI Overviews), positioning them as a definitive source for answers about the Bangkok property market.
Every initiative is designed to reinforce Citadel’s Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), making the website the go-to resource for buyers and renters while establishing sustainable, long-term growth for their business.
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Let’s explore how a data-driven strategy can move your business ahead.