Hospitality Case Studies

Over $128k in revenue which was 8.66 x ROAS over 3 months.

Maternity & Apparel Industry

The Challenge

The Client specialises in the creation and distribution of high-end luxury baby carriers, servicing customers across Australia. Despite offering a product similar to Artipoppe, the client distinguishes itself by providing this luxury item at a significantly reduced cost, all while upholding standards of fashion, style, and quality. In its initial stages as a startup, the client collaborated with Move Ahead Media and gave us the responsibility for their campaigns.

Several challenges plagued the campaign before Move Ahead Media’s intervention, namely:

Tracking: They hard a time getting monthly data to see how well their previous marketing efforts were doing. This resulted in the spending a lot on different campaigns, but didn’t make as much money in return.
Search Campaigns: The previous campaign suffered from the use of irrelevant keywords, resulting in significant wasted ad expenditure.
Cost per Acquisition (CPA): The average CPA exceeded the desired threshold, averaging at $73+, whereas the client aimed for a CPA below $60.
Asset Placement: Misplaced assets within the campaign potentially impeded overall performance and messaging.
Lack of Optimizations: The previous campaigns operated without regular optimizations, potentially limiting their effectiveness.

By strategically addressing these challenges and implementing targeted solutions, Move Ahead Media committed to enhancing the performance of the client’s campaigns, elevating return on investment (ROI), and ensuring a positive experience for both new and existing clientele.

ROAS

1 X

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CPA

$ 1

The Approach

To overcome the challenges, we devised a comprehensive approach tailored to each advertising platform, optimising our strategies for maximum impact:

Google Ads:

Performance Max Campaigns: Implemented Performance Max campaigns for optimal visibility and conversion.
Custom Segmentation: Created custom segments for Baby Carriers and Competitors to target specific audience segments effectively.
First-Party Data Utilisation: Leveraged first-party data to engage with individuals who have interacted with the business, including Product Viewers, All Visitors (Google Ads), and Shopping basket abandoners.
Audience Targeting: Utilised interests, life events, and detailed demographics to refine our targeting efforts, focusing on groups such as Parents of Infants, Homeowners, and the top 10% of Household Income.

Google Search – “Client” Brand Campaign:

Launched a dedicated Google Search campaign to reinforce the client’s brand and enhance its visibility.

Facebook Ads:

Executed a multifaceted Facebook Ads strategy comprising of:
- Branding Video Campaign: Utilised video content to strengthen brand identity and engagement.
- Dynamic Catalog Campaign: Deployed dynamic catalogs to showcase products and drive conversions.
- Shopping Campaign: Deployed Shopping campaigns to enhance e-commerce capabilities and sales.
- Remarketing Campaign: Implemented remarketing strategies to re-engage and convert previous website visitors.

Google Search – Generic Baby Carriers Campaign:
Launched a specialised Google Search campaign targeting generic baby carrier keywords to capture potential customers actively searching for related products.

This comprehensive approach strategically harnesses the strengths of each advertising platform to optimize the client’s campaign performance, increase brand visibility, and drive conversions effectively.

In Revenue

>$ 1 K

The Results

In the span of three months, our efforts yielded impressive results, culminating in a total revenue of $128,227.28 while maintaining a sensible ad spend of $14,810.91. This remarkable performance translated to a substantial 8.66x Return on Ad Spend (ROAS). Moreover, our optimisation efforts resulted in an Average Cost Per Purchase of $45.99 over the three-month period, significantly surpassing the client’s expectations and requirements. These outcomes underscore our commitment to delivering both efficiency and profitability in our advertising endeavours.