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If it’s wasteful, we do not do it.
We create intelligent Google Ads campaigns that deliver growth and revenue. Anything that blocks that goal is not worth considering.
One of the guiding principles of our Google Ads campaigns is generating a high return on ad spend (ROAS). This means extracting the most value for every dollar you spend. When you work with Move Ahead Media, you get access to a team of experts who extract every last ounce of value in every dollar, baht or pound spent on Google Ads.
We don’t just set up your campaign and watch the costs pile up. We continuously sense and respond, following the data trail from your campaign. If we think resources should be allocated elsewhere, we will tell you. At MAM, we let data take the wheel.
Our Google Ads team sends you regular progress reports, with specific campaign recommendations and strategies to keep your business propelling forward.
The Google Ads ecosystem is large.
There are several types of campaigns, and as many ways to serve ads from those campaigns. Part of what Move Ahead Media’s Google Ads team does is decide which type of campaign will best serve your business.
Google Search Ads are simple but very effective. You can increase your ROI with a personalised campaign from Move Ahead Media that targets the keywords you want to appear for. But there’s more to it than that. Google Search Ads run on an auction dynamic. This means you are competing with others in a battle for SERP supremacy.
At Move Ahead Media we pick smart battles that make effective use of your budget. So we make sure you spend less while giving you an increase in sales and ROAS numbers.
We work to drive down your average cost-per-click (CPC) to ensure you get the most for your ad spend.
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Google Ads is not just Google search. There are lots of different campaign types that we can use to expand your reach, sales and profits.
We offer Google display campaigns, shopping campaigns for E-commerce businesses, creative video campaigns, and local Google ads campaigns…whatever your needs we can implement a campaign plan that delivers.
The best Google Ads campaigns blend several different campaign types, this ensures maximum coverage, wherever your ideal customer is. We will also find customers that you did not know about. A Google Display (GDN) campaign can put your brand in front of new audiences you may not have considered before. Our extensive audience research and industry knowledge will always place your brand in front of interested customers. This drives awareness and, more importantly, sales.
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Move Ahead Media is a high-touch agency that cares. This means that we plan your Google Ads campaigns with you. Collaboration is the key to success, so we tell you exactly what campaign we are planning.
We start planning Google Ads campaigns by using the following workflow.
A proper structure of your Google Ads account is essential to drive customers to the correct landing pages, ensuring that searches that trigger your ads are relevant for your target audience, this will then improve your quality scores which equals better results and lower prices at the Google auction. If you don’t already have a Google Ads account, you will need to create one.
Unless you have an extremely large account you’ll most likely only have a few campaigns that focus on your broader themes.
Under your campaigns, you will create relevant ad groups that are more specific. There’s no standard requirements for the number of ad groups under your campaign, but generally keep it simple and don’t overdo it as this will use more budget and your results will be less than desired.
Keywords fall under each ad group or category and control the way your ads are shown and delivered. When someone conducts a search query, it’s matched with one of your keywords, and that triggers your ad.
These contain the text that appears when your ad is served. As a best practice, each of your ad groups should include 2 to 3 ads that direct to the SME landing page.
This is where your ads lead to. Each ad will direct the user to the specified landing page with an offer or a CTA (Call To Action).
It’s best to be as strategic as you can with your landing pages and make sure of these few points:
If your website is well structured, it’s then recommended that you structure your Google Ads account in the same way depending on your products, offerings, pages and so on.
Alternatively, assess your products and services on your website and then structure your account similarly.
For example, you sell athletic shoes. You would want to:
If location is important to your business, like a real brick-and-mortar shop, your structure could be based on that, especially if your services and products offered on the website are only available to purchase at a specific location.
For example: if you sell a special service only available in Bangkok, you would create a Bangkok campaign to target only that geographic area.
As you can tell, there are many different tactics for structuring an effective account. There’s no single way that works for every business.
The structure you decide on should be:
Easily manageable
Easily trackable
Easy to update
Intuitive
Google Ads is an online advertising ecosystem from Google/Alphabet that helps businesses like yours promote their products and services. You can drive traffic to your website or app with a Google Ads campaign. Google Ads offers a variety of campaign types to suit your needs. This includes multiple ad format types including text, image and video that run on Google search, Google partner sites and YouTube.
The level of budget that you need depends on the aims of your campaign. But Move Ahead Media promises that whatever your level of budget, we will endeavour to get the results you need from your Google Ads campaign. Understanding the scope of your business/industry is paramount to help identify potential budgets needed to grab a % of the market share. Thereafter, we can discuss budgets and realistic expectations to scale up once results are achieved.
There are nine types of Google Ads campaigns. They are:
Search: Search ads are text ads that display in Google search results.
Performance Max: Performance Max lets you reach audiences across the Google ecosystem within a single campaign.
Display: Display is focused on visual ads that run on the Google Display Network.
Shopping: Shopping helps E-commerce businesses promote their products in search results and on the Google Shopping tab in search results.
Video: Video ads campaigns run on YouTube and all over the web on YouTube embeds.
App: App campaigns help you promote your app across the Google network.
Smart: An automated ad campaign type that runs ads on the Google Ads ecosystem.
Local: Local campaigns help you drive traffic to your physical store.
Discovery: Discovery ads run on YouTube, Gmail and Google discover in search.
So, there are nine campaign types in Google Ads. But each campaign type has variations too…
Each campaign type has different ad types. They are:
Search Ads: Responsive, Call-only, Dynamic Text
Display Ads: Single image, Responsive
Video Ads: Skippable in-stream, Non-skippable in-stream, In-feed, Bumper, Outstream, Masthead
Shopping Ads: Product Shopping, Local Inventory
Performance MaxApp Ads: Download focused, Engagement focused
Discovery Ads: Smart Ads, Search, Display
Local Service Ads: Google Guarantee, Google Screened
