- Service
The expansive world of search engine optimisation (SEO) is constantly evolving. New algorithms, user behaviours, and technological advancements emerge every single year.
Keeping up with these rapid changes can feel overwhelming for businesses, leaving them struggling to maintain search visibility and achieve online success – which is where we come in.
Our search experience optimisation experts aren’t your average SEO agency; we’re a forward-thinking digital marketing partner ready to help you prepare for—and thrive in—the future of search. Complement this with our content marketing services to optimise your information for voice, image, and text queries.
Search is changing. Traditional text-based queries are no longer the only way users interact with search engines. As such, multimodal search, powered by generative AI and large language models (LLMs), is ushering in a new era of user experience.
Imagine searching for a new pair of hiking boots, not just by typing keywords into search engines, but by uploading a picture of your favourite pair and asking the search engine to find similar options. Or, searching for a recipe by holding your phone over a fresh bunch of vegetables and asking for the best recipe ideas.
This is the future of search, and it’s happening now! Generative AI models will transform how users interact with search engines, utilising various input methods like images, videos, and even voice combined with text for more nuanced queries.
AI has been influencing search for years, with algorithms like RankBrain and NavBoost impacting search rankings. Now, users are increasingly encountering “generated answers” within search results, sometimes with mixed success.
For businesses, navigating this changing landscape requires a strategic approach. Some industries, like healthcare, may need to consider blocking their results from these generative AI models.
But don’t panic! Move Ahead Media will gladly help you understand the impact of AI and LLMs on search behaviour. We work with you to develop strategies for SEO and paid media that maximise opportunities presented by generative AI search, while also mitigating any potential risks.
At Move Ahead Media, we’ve been navigating the ever-changing world of search for years. We understand that the evolution of LLMs and multimodal search might seem daunting. But what might appear disruptive to some, is just another chapter in the ongoing story of SERP evolution.
We actively stay ahead of search trends and advancements, ensuring our clients are equipped to adapt to new user behaviours. This long and proven track record allows us to approach these changes with a sense of calm and confidence, a quality that translates to our client partnerships.
While keeping up with search trends might feel like a full-time job for business owners, it’s our job at MAM. We’ll work tirelessly to ensure your online presence remains visible and continues to generate revenue, even amidst the shifting landscape of search!
Multimodal search refers to search engine queries that utilise various input methods beyond only text. This can include images, videos, voice combined with text, and even live video feeds.
LLM stands for Large Language Model. These are powerful AI models trained on massive amounts of data, allowing them to generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way.
Move Ahead Media can help you understand the impact of AI and LLMs on search behaviour. We’ll develop data-driven strategies that maximise opportunities presented by generative AI search while mitigating potential risks. We’ll also work with you to adapt your content and website to cater to the evolving needs of search users.
Generative AI will fundamentally change search results by providing users with more interactive and nuanced ways to find information. Users will be able to search using a wider range of input methods, leading to a more convenient and “conversational” search experience.
At Move Ahead Media, we actively stay ahead of search trends through ongoing research, industry participation, and continuous learning. In doing so we can provide our clients with the most up-to-date strategies and solutions to maintain their search visibility.
There are several noteworthy advantages to partnering with a multimodal search agency like MAM:
At Move Ahead Media, we’re not just about keeping you afloat in the ever-changing ocean of search; we equip you with the tools and strategies necessary to navigate the currents and ride the waves towards success.
Don’t get left behind. Contact Move Ahead Media today for your free consultation!
