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Strategies for Construction Companies & Building Trade Professionals
The construction industry differs from other niches due to its procedures. Construction projects are becoming larger and more complex than ever before. If you run a construction company, you know that planning and executing a project requires sustainability. The good news is that we fully understand the unique intricacies and challenges of your sector. Our team at Move Ahead Media specialise in digital marketing services for construction companies, ready to amplify your online efforts.
Traditional marketing no longer delivers the growth contractors and construction companies need. To compete in today’s market, you need proven, efficient digital strategies that provide fast, measurable results.
Move Ahead Media is the partner you need. We leverage our extensive, cross-industry experience to analyse the unique needs of your construction business. We’re fully equipped to provide you with tailored digital solutions that consistently bring in high-value new customers.
Firstly, your foundational digital marketing strategy should include these three key elements:
Website – professionally designed to represent your company online. Be sure to include all the important details about the services you offer as well as a contact form for your website visitors to get in touch with you.
SEO (Search Engine Optimisation) – SEO is the roadmap that leads potential customers directly to your website. Effective keyword research and professional content fuel lead generation and attract high-quality visitors to your site.
Online Business Listings – Your Google Business Profile is paramount for your online business. It’s also important that you have comprehensive listings for YP, Yelp, Bing, and other relevant platforms.
Online advertising allows you to reach specific audiences you actually want to work with. Here are three key platforms where successful construction companies can place their ads:
Google Ads puts your advertisement right in front of the high-value prospects you need. This happens when people search for specific terms related to your construction industry, ensuring your ad pops up right away. We target these audiences through every stage of the process – from early research until they are ready to sign a contract.
With the use of Google Ads real-time data, we’re able to fine-tune your campaign at any time. Our team ensures every dollar is focused on results for your construction company, such as increasing quote requests, serious inquiries, and new phone calls.
Social media platforms like Facebook, LinkedIn, Instagram, and others offer exceptional targeted advertising opportunities. You can reach specific audiences, from homeowners to project managers – based on job titles, interests, and other vital data. That’s why leveraging this opportunity with a well-devised strategy is indispensable.
Retargeting is essential for closing deals. These powerful ads are triggered when someone visits your website and follows them across social channels. By targeting a warm audience already interested in your services, retargeting increases the likelihood of contact and conversion.
If your construction company is ready to build a dominant digital marketing strategy, partner with Move Ahead Media. We are experts in designing and executing high-impact strategies. Get in touch with our team today!
Let’s start building your strategy today. Book a call using our link for a free initial consultation with our team.
There’s no cost, just expert advice and tailored options to discuss!
Let’s explore how a data-driven strategy can move your business ahead.