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SEO Case Study: 78x Search Visibility for an HR Technology Solutions Company

About The Client

Our client specialises in Human Capital Management (HCM) and HR technology solutions that help companies manage their employees more efficiently. They provide services such as HR management, payroll, employee development, HR analytics, and digital HR tools to businesses of all sizes.

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The Challenge

Before working with us, the client lacked visibility and had no structured SEO strategy. At the start of the campaign in April 2025:

  • Organic search traffic, overall visibility, and monthly clicks were extremely low.
  • A significant portion of target keywords were virtually unranked and sitting outside the top 100 search results.

From this, it became clear that the goal was to build a targeted SEO strategy to improve search visibility.

Our Strategy

To address these baseline challenges, our team developed a structured, long-term SEO strategy to increase search visibility, keyword rankings, and organic traffic. 

Here is what our approach included:

  • Optimising key website pages around relevant target keywords
  • Improving on-page SEO and existing content
  • Expanding visibility across relevant HR and HCM search topics
  • Identifying high-potential keywords with opportunities to move onto Page 1
  • Monitoring keyword rankings, traffic, and search visibility on an ongoing basis
  • Continuously refining the SEO strategy based on performance data
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฿200k monthly growth
250 %
Return on ad spend
1 x

The Results

After implementation, our client saw a substantial increase in search visibility, traffic, and keyword rankings across the board from April 2025 to March 2026:

  • Organic Sessions: Increased by 5.5x, elevating organic search from 2.9% to 20.2% of total website traffic.
  • Search Visibility: Impressions surged by 78x.
  • Organic Clicks: Monthly clicks expanded by 41x.
  • Keyword Rankings: Top 20 keyword rankings nearly doubled (+94%), while unranked keywords (outside Top 100) dropped by 20%.

Overall, our structured SEO approach established a strong digital presence, which led to a high volume of traffic for our client.

Are you looking to increase your visibility in the world of AI? Reach out to our team at Move Ahead Media today, and let’s have a conversation.

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