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Do you find yourself lost in the ever-evolving world of SEO? Have you been struggling to improve your search engine rankings and attract qualified website traffic that converts into paying customers?
You’re not the only one! In fact, many modern businesses underestimate the immense power of a strategic keyword mapping approach.
Keyword mapping is the foundation upon which successful, long-term SEO strategies are built. It ensures your website targets the right keywords, attracts the right audience, and ultimately drives your sales and conversions through the roof!
At Move Ahead Media, as a leading keyword mapping agency in Bangkok, we offer comprehensive keyword mapping services that can help you unlock the full potential of your website.
Here’s what we do…
Keyword mapping, in a nutshell, is the process of identifying the keywords and search terms that are most relevant to your business and target audience.
Imagine it as a roadmap for your website content, ensuring you’re targeting the keywords with the highest potential to drive qualified traffic through your website.
In taking the time to better understand the specific keywords people actively use to find products or services like yours, we optimise your website content, meta descriptions, and title tags to improve your search engine ranking for those specific keywords.
This, in turn, attracts more qualified visitors to your website – people who are actively searching for what you offer – thus increasing the likelihood of conversions and sales.
Think of your website’s information structure as a library of sorts. Just like a well-organised library makes it easier to find the information you need, a well-structured website with a clear information architecture helps search engines understand your website’s content and purpose.
This plays a crucial role in search engine ranking.
Keyword mapping goes hand-in-hand with information structure. Integrating relevant keywords throughout your website’s hierarchy, including page URLs, title tags, header tags (H1, H2, etc.), and meta descriptions, allows search engines to effectively categorise your content and match it with relevant search queries.
When strategically using keywords within your information structure, you’re essentially telling search engines exactly what your website is about and (more importantly) who it’s for. This enhances user experience by making it easier for visitors to find the information they need on your website.
Keyword mapping isn’t just about ranking higher in search results; it’s also about creating content that resonates with your target audience and drives results.
When you understand the specific keywords and search terms potential customers are actively using, we can help you develop a content strategy that targets the right audience with the right information at the right stage of their purchase funnel.
For example, someone searching for “best running shoes for beginners” likely has a different search intent compared to someone searching for “women’s running shoes, size 7.” Keyword mapping allows us to identify these different search intents and create targeted content that aligns with each customer’s specific needs – thus ensuring your website becomes a valuable resource for potential customers, fostering trust, and increasing the likelihood of conversions.
Keyword mapping is the process of identifying and researching relevant keywords and search terms that your target audience is using. This involves understanding the search intent behind those keywords, allowing you to create targeted content that attracts qualified traffic and drives results.
Keyword mapping involves several steps:
Keyword mapping is crucial for SEO success for several key reasons:
This can vary significantly depending on the complexity of your industry and the size of your website. However, a typical keyword mapping project for a small to medium-sized business can take anywhere from 2 to 4 weeks.
Here at Move Ahead Media, we understand the vast importance of a well-defined keyword mapping strategy. As such, we work closely with you to understand your target audience and business goals, thus ensuring our keyword research is comprehensive and aligns with your specific needs.
Simply contact Move Ahead Media today for your free consultation and let’s get to work!