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Our Digital Marketing SEO Strategy for Goodganic

About The Client

Goodganic is a health and wellness brand that provides customers with safe, effective products made from natural herbs. Their product line includes items like herbal toothpaste and topical treatments for skin irritation, all marketed under the trusted Goodganic brand.

The Challenge

Goodganic had a strong product but a non-existent digital footprint. Having never invested in SEO before, they were starting from a complete standstill. Their website was invisible in search results for the commercial keywords that would connect them with customers ready to buy.

Their core challenges were:

  • Zero Search Engine Presence: The company had no prior SEO efforts, meaning no established authority, rankings, or organic traffic flow.

  • Widespread Keyword Invisibility: A staggering 60% of their target keywords ranked beyond page 10 of Google (position >100), making them undiscoverable to potential customers.

  • Untapped Commercial Potential: Without organic visibility, they were missing out on a crucial channel of high-intent users actively searching for herbal health solutions.
Organic skincare ingredients: dropper bottle, beaker with yellow serum, and fresh green leaves for Goodganic.
Widespread Keyword Invisibility
1 %
Green organic serum bottle, fresh leaves, and lab dishes, illustrating Goodganic's natural products for our marketing strategy.

Our Strategy

Our goal was to build an effective SEO strategy from the ground up, turning organic search into a primary driver of growth for Goodganic. The approach was foundational and methodical, designed for sustainable, long-term results:

Technical Website Audit:

We began with a comprehensive audit to make sure the website was technically sound, fully crawlable, and indexed correctly by search engines, removing any barriers to performance.

We conducted deep keyword research to understand precisely what their target audience was searching for. This allowed us to build a content strategy focused on high-value, commercial-intent keywords that would attract users ready to make a purchase.

We executed a full on-page SEO plan, optimising page titles, meta descriptions, content, and internal linking to align with our target keywords and clearly communicate the relevance and value of their products to both users and search engines.

The Results -
Wins And Obstacles

The primary obstacle was the “cold start”: building search authority from scratch with no pre-existing momentum. So we implemented a disciplined and foundational SEO strategy with a leading SEO agency in Bangkok, delivering transformative results in just six months (February – July 2025).

The results were a complete turnaround of their digital presence:

  • A 308% increase in organic traffic, successfully establishing search as a significant source of new customers.

  • A 665% increase in organic visibility (impressions), dramatically expanding their brand’s reach.

  • A monumental shift in keyword rankings, taking the share of keywords on Page 1 from just 2.4% to over 69%.

  • A sharp decline in ineffective rankings, reducing “invisible” keywords (ranking >100) from nearly 60% of their profile down to just 12%.

Most importantly, this growth was in numbers and quality. The campaign successfully attracted high-intent users, turning the website into a consistent and effective sales channel for the business.

Goodganic organic serum bottle with green liquid, surrounded by vials of fresh leaves, showcasing natural ingredients.
Increase in organic traffic
1 %
Increase in organic visibility (impressions)
1 %
Reducing "invisible" keywords
> 1
Goodganic's natural organic products: white cosmetic tubes, green leaves, pinecone, and petri dishes with botanical extracts.

Our Continuing Work
With Them

Our ongoing partnership with Goodganic is focused on building upon this strong foundation to establish them as a market leader. We are focused on defending and improving their hard-won rankings through strategic authority-building and the creation of expert-level content that meets the needs of their audience.

As the search landscape evolves, we will continue to refine their on-page strategy, so Goodganic not only maintains its competitive edge but continues to capture increasing market share and drive sustainable business growth.

If you’d like to achieve similar results, explore more of our digital marketing case studies or speak with our SEO team today.

Googanic - SEO Performance Keyword Ranking

Goodganic's SEO strategy success: donut charts show keyword rankings shifted from mostly >100 to top 10 SERP.
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