4 Reasons Why You Should Use An Internal Linking Strategy

Why Are Internal Links Important

If you haven’t added it already, Internal Linking should be an important part of your SEO strategy. Internal linking is a straightforward process but has many benefits for your readers and will improve your SEO. Internal links can help with both on-site search engine optimisation (SEO) and user experience, which are two of the most important factors when it comes to internet marketing.

Internal Linking basically helps guide your readers towards other parts you have written. An internal link is very simple, just insert a link within your article to another part of your content, blog post or website, which can be done in two ways, via anchor text or by embedding a URL.

Creating internal links is a very powerful way to improve your SEO and guide your readers into other parts of your website or content, where they can find more information that may be relevant for them. Internal linking helps increase the SEO value of the content and has been known to improve rankings because it makes navigation easier for search engine bots.

As I mentioned earlier, internal linking can indeed improve rankings. Still, it also can improve so many aspects of both user journeys and increase a business opportunity for your website. Here are 4 reasons why you should consider internal linking as part of your SEO strategy. Internal linking, when done well, can positively influence your SEO.

Improve Crawl Bot Efficiency

internal link structure and internal link audit

Internal links to relevant pages will help web crawlers find their way around your website and could potentially improve the rankings of all internal pages that you have created internal links for which is a massive benefit for both your readers and the search engines.

Internal links help show the search engine bots the most important content for your website and where they should rank you in search engine results pages (SERP). Internal linking will show the bots which topics are more important and where they can find them. As well as this, Internal linking also makes it easier for the search bots to crawl your website and find what they are looking for which can increase rankings of all internal links. However, do not overdo the implementation of this strategy by creating too many internal links within one page may harm your website rather than getting the most benefits from it. But this doesn’t mean that there is a limited amount of internal linking that you can implement on one page. The best practice would be to maximise internal linking opportunities as much as you can.

Apart from linking pages and showing the importance of a particular page, internal links for SEO will also help in terms of reducing or eliminating orphan pages on your site architecture. You can see the benefits of implementing multiple internal links pointing around your website and all the links should be accessible by a search engines bot.

Improve User Experience And Journey

solid internal linking strategy

Internal linking is very important for the user’s journey. Internal linking helps improve the UX (user experience) by navigating your website easily and quickly, which also benefits your SEO. Internal links not only help users find information that they are looking for, but they can also guide the search engines bots into other pages that you want to rank better as well. Internal linking can also help with Structured Data Implementation, which is very important as it helps search engines understand the data on your website and for this reason Google shows rich snippets which will improve your SEO.

The best internal linking strategy is to link content with relevant descriptive anchor text keywords together. Internal linking with consistent descriptive keywords helps improve your user journey and can help boost rankings for a particular page or content. The number of internal links on your web pages makes it easier to link pages together which are relevant to the same page or topic, but this will also show you what is the most important topics on your website for SEO.

Improve Conversion Rates

internal link building target page

Internal linking can also help improve your website conversion rate, but many factors play into this.

Internal links can guide users into relevant content for them and will allow readers to find what they are looking for quickly without having to search too much on your website. Internal linking can help your users to find exactly what they are looking for and reduce the bounce rate which is good for SEO. You should use internal linking as much as possible to make it easier for readers and search bots to navigate through your website and find related pages.

Important pages now get internal link anchor text pointing to their pages since search engines know how important it is to this page. Said page may even show up first on the SERPs! However, make sure that when you implement this strategy that there are no broken internal links. Google does not like their users to go and visit broken pages and it will eventually harm your ranking position on SERPs. Fix broken internal links as soon as you can to not lose your link value to other websites.

Improve Your Link Equity

authoritative pages

Internal links can improve your website’s link equity and it’s very important for ranking algorithms. Internal Linking passes link juice which will increase your page rank. Internal linking points are treated with the same weight, same as the other external links, regardless of what page is doing the linking.

Internal links tell search engines that this particular page is relevant to a particular topic. In turn, this page will rank higher on search engine result pages. Therefore, this is one of the good strategies to increase your page authority within the same domain.

Therefore, you can see how internal links are important to any website, especially an e-commerce website that has potential pages over 1000 pages within the same website. Link building strategies or the site’s internal linking structure are something that we wouldn’t want you to miss and leave out from your SEO strategies or your On-Page Optimisation.


discover web pages with navigational links pointing

Internal linking within your website helps improve the overall value of your website and show a positive increase in both internal page ranking and website wide. When you add internal links between pages, you can help build more authority by spreading link juice or equity across multiple pages, which is crucial for SEO.

Move ahead of the competition with your SEO Strategies today. If you want to know more about internal and external links, best internal linking strategies, how many internal links or what types of internal links should you implement on one particular page, contact us today.

Our team of SEO experts at Move Ahead Media can help you perform internal link analysis and audits on your website. Feel free to contact us and get a smart internal linking strategy with the best bespoke/personalised SEO strategy that matches your website or your business’s nature. Think Ahead, Move Ahead.

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