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Google Ads Negative Keywords

Google Ads Negative Keywords Lists Is Important!

If you’re running Google Ads campaigns, you know that choosing the right keywords is essential to your success. But did you know that adding negative keywords to your campaigns can be just as important?

When it comes to optimization, most people think of related keywords and phrases. But what about search queries? What if there are keywords that your audience is searching for that are not related to what you offer? Are you missing out on potential customers? In this blog post, we’ll discuss the importance of search queries and how they can help you reach more people with your marketing message. Stay tuned!

Why Should You Add Google Ads Negative Keywords To Your Campaigns?  

Google Ads Negative Keywords

Negative keywords help you filter out unnecessary traffic and click costs, and can be the difference between a successful campaign and a flop. In this blog post, we’ll show you how to choose negative keywords for your Google Ads campaigns so that you can get the best results possible.

When it comes to optimization, most people think of related keywords and phrases. But what about search queries? What if there are keywords that your audience is searching for that are not related to what you offer? Are you missing out on potential customers? In this blog post, we’ll discuss the importance of search queries and how they can help you reach more people with your marketing message.

Think you know your target audience inside and out? You might be surprised which search queries lead people to your site – and which ones don’t. In order to capitalize on the right traffic, it’s important to understand not just your target keywords, but also related search queries and negative keywords. By taking a close look at your site’s search data, you can compile an effective list of negative keywords that will help keep your ad campaigns on track.

Negative Keyword Lists Tips

Here are some tips about adding negative keyword lists to avoid wasting your Google ads budget on irrelevant search queries. 

1) Thinking about negative keywords by brainstorming all the different ways people could potentially find your site. This includes both direct and indirect searches, as well as related search terms and phrases. Then you will get some ideas about excluding negative broad match keywords and phrase match keywords to create negative keywords lists.

Google Analytics - Google Ads Search Query Report

2) Use the Google keyword planner tool to get negative keywords lists that are not related to your Google ads campaigns. You will find negative keywords when you do keyword research. So you will be able to do negative keywords list by exporting all these negative keyword lists such as negative phrase match keywords, negative broad match keywords, and negative exact match keywords then adding to Google ads campaigns or ad groups.

Finding Negative Keywords by Using Google Ads Keyword Planner Tool

3) Find negative keywords by checking search terms to get ideas. If you want to get some ideas for optimizing your Google ads campaigns, checking your search terms report is a great place to start. This report can give you an idea of what people are searching for, and how often those searches are being made. By understanding what people are looking for, you can tailor your campaigns to be more relevant and effective.

Search Query Report for Negative Keywords

 

4) Add negative keywords lists to your shared library. Once you create a negative keywords list, then apply these negative keywords match types to the right Google ads campaigns.

 

Adding Negative Keyword List to The Right Campaign

5) Choose the appropriate match types that suit your negative keywords lists because the type of your negative keywords will impact your showing ads as well.

Adding Negative Keyword Match Types in Shared Library

Sample Negative Match Type Keywords

  • Negative broad match keyword: Cheap / Clearance
  • Negative phrase match keyword: “Cheapest” “Cheapest School”
  • Negative exact match keyword : [chemistry learners guides 2021 igcse]

Negative Keyword Lists Are An Important Part Of PPC Search Campaigns.

By adding negative keywords, you can help to ensure that your Google campaigns are only being shown when someone is actually looking for what you have to offer. Take the time to create a comprehensive list of irrelevant keywords and watch your click-through rates (CTRs) improve.

Add negative keywords to a campaign or ad group now if you haven’t done it yet because it will help you lower your Google ads adverting costs each month.

Contact us if you are having difficulty with your campaigns and talk to our experts! Think Ahead, Move Ahead.


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