Advertising your products on platforms such as Shopify, social media and advertising networks can boost your online revenue stream significantly. But the Big Questions all business owners are asking are “Are my ads profitable?” and “are we making the ROI or ROAS that is needed?”. If you are running an eCommerce business, then having a liquid-tight ROAS eCommerce advertising strategy is key to your success.
As you might be starting to see, there’s no one-size-fits-all approach to creating a paid advertising strategy, and maximising your ROAS is far from straightforward. Fortunately, you don’t need to learn how to run Google or Facebook Ad Campaigns or keep updated with the ever-changing best practices of eCommerce, because a ROAS agency can do it on your behalf while you take care of the more important parts of running your Ecommerce Brand. Move Ahead Media Pride ourselves on ROAS as a Marketing metric whether eCommerce business or Service based business.
At Move Ahead Media, we’re a forward-thinking ROI marketing agency in Thailand with offices in the heart of Bangkok city center. We specialise in creating bespoke ecommerce, Shopify and Google Ads strategies for businesses within all industries. Thanks to our success as an ROI marketing company, we serve clients throughout the world.
What sets us apart from the competition is the fact that we’re an ROI growth agency that takes the time to understand your business objectives and target ROAS. We focus on long-term, sustainable results, not just quick wins. If you want to find out how we can tailor a conversion-focused strategy to maximise your ROI in digital marketing, don’t hesitate to call us.
HOW WE CAN IMPROVE
YOUR RETURN ON AD SPEND
Here’s why partnering with our ad spend experts is a high-value investment:
Wondering why so many people trust us to manage their ecommerce accounts? Here are just three reasons:
We boast a wealth of experience
We’re an ROAS agency with over a decade of experience. We’ve helped countless businesses from countries including Thailand, the UK and Australia to maximise their ROI by tailoring bespoke ecommerce campaigns that align with their needs and targets. More importantly, we’ve remained on top of the latest developments within our ever-evolving industry, meaning you can feel confident we know what works and what doesn’t.
We create bespoke strategies
We’re here to help you set and achieve your ROAS targets, which is why no two strategies are ever the same. Partner with us, and you’ll have a dedicated eCommerce specialist by your side to answer questions, understand your needs, offer advice and manage your campaigns. We’ll keep you in the loop throughout every step of the process, and you can trust us to develop bespoke strategies that almost guarantee to increase your ROAS.
We’re high value
By outsourcing your eCommerce requirements to us, you can exploit the skills of a highly experienced team of specialists without having to commit to full-time wages, mitigating financial risks to your business while boosting your chances of success. Due to the quality of work we produce, we don’t believe we can be beaten on value in Bangkok or Thailand-wide.
Frequently Asked Questions Around ROAS Advertising Campaigns
What is good a ROAS for eCommerce advertisers?
There is no one definitive answer to this question. A good Return on Ad Spend (ROAS) for eCommerce brands will vary depending on the products being sold, the target audience, and other factors. However, a general rule of thumb is that you should aim for a ROAS of at least 2:1 (meaning that for every dollar spent on advertising, you earn back at least two dollars in sales). If you can achieve a higher ROAS than that, all the better!
What is ROAS and How to Calculate ROAS?
ROAS, or return on advertising spend, is a key metric for measuring the success of your advertising campaigns. To calculate ROAS, simply divide your total revenue by your advertising costs. This will give you a percentage that indicates how much revenue you’re generating for every dollar you spend on advertising. For example, if your ROAS is 200%, that means you’re generating $2 in revenue for every $1 you spend on ads
There’s no one perfect ROAS percentage to aim for, as it will vary depending on your business goals and the products or services you’re selling. However, tracking and optimizing your ROAS is an essential part of running a successful Advertising campaign.
If you would like to learn even more about ROAS calculation then we have gone into more detail in our blog here.
What is my Budget for my ROAS Ad Campaigns
You shouldn’t think about your budget in terms of what you’re willing to spend on ads. Instead, focus on your margins, profits and returns. If your ad campaigns are profitable and generating a good return on investment, then you can afford to spend more on them. But if they’re not, then you need to reevaluate your campaigns and see where you can improve. This also means that calculating your Target Return on ad spend correctly from the beginning is super important. If you are brand new to Online Ad Campaigns then our experts can give you some forecasts on ad spend for your main keywords with a ROAS Forecast. If you have been doing Ads for a your Ecommerce Brand for a while, then the best option is to do a Free Ad Campaign Audit and we can work out more concrete ROAS calculations from Data in Google Ads and Google Analytics
If you want to Speak to an expert about Starting Your ROAS calculation and Putting a Strategy together to Maximise your Ad Spend and Improve your future advertising efforts, then book an appointment today.
CONTACT THAILAND’S NO.1 ROI MARKETING AGENCY
If you want to find out how we’d go about maximising your return on ad spend to help you become an ecommerce powerhouse, don’t hesitate to give us a call. We’ll be happy to audit your current campaigns to show you how we can help.