How To Create Target Audiences for Facebook
Targeting ads to precisely tailored audiences can increase your CTR, drive traffic to your website and build brand awareness. Or, you could achieve any other advertising goal by targeting the right people with Facebook Ads! To do this effectively you need an in-depth understanding of how social media sites work on their own – which is why we’ve prepared this guide for marketers who want it all: tips about choosing creatives that will attract attention from potential customers or fans; advice about building custom segments so they only see what matters most (like “potential buyers”) and some basic techniques aimed at reaching out via strategic audience creation. Let’s look at how to create audiences for Facebook and other audience targeting options at your fingertips.
What are Facebook Ads Target Audiences?
Basically, Facebook audiences are tailored to your specific needs. You can choose from various demographics, locations, and interests on an individual level so you receive only the ads which will be relevant for what matters most for your advertising goals.
How to target a chosen audience with Facebook ads?
You can easily create and manage Facebook Ads’ target audiences via your Business Manager in the ‘Audiences’ section.
You can also find a full summary of every audience that’s been created there, as well as usage and performance in campaigns and the history for changes within that particular group. Therefore, you’ll be able to manage your Facebook ads campaigns updates if needed by updating target groups or optimizing efforts based on current information about who’s viewing them most recently. The best part is that it doesn’t stop at Facebook Ads – while setting up an Ad Manager account (or just choosing “Create new Audiences…”), not only will users have access to their pre-defined demographics but they could save any newly made custom list too should it prove useful again in near future.
Finally, you can create a Facebook audience while using the ‘Boost post’ option that appears below every published post on your brand’s profile page. You have access to advanced targeting options through Ads Manager and should pay close attention when creating campaigns for this platform because it offers more than just demographics like age or gender data collection in order to track what people liked about certain posts before running another one with similar content but different tones and message as if written by someone else.
You can choose from three ways of targeting your Facebook Ads audience, and the most advanced option is using Audiences. The Ad Manager not only gives you access to audiences but also allows for specific methods in reaching those who have shown interest by selecting certain devices or parameters such as location to narrow down even further what exactly will be targeted groups on social media platforms where advertisers could post ads with a target audience that would cater specifically their needs.
Types of Facebook Audiences
Facebook provides four types of Facebook Ads target audiences so that marketers have a lot to choose from when it comes time for advertising. Read on to find out more!
Facebook Saved Audience
You can save time and effort on future campaign targeting settings by storing commonly used options. You will be able to reach your desired market more efficiently with just one click of a button.
Facebook Ads allow you to target your ads based on the following demographics of users:
- Location (you can get specific down to country, region, or cities) – You can also choose to include or exclude one or several locations to further narrow down your audience, as well as being able to choose various additional options of people living in your selected location, people who are currently in that location, or people travelling to or through this location.
- Age – Facebook only allows you to show your ads to adults by choosing an age range from 18 to 65+ as an example
- Gender – Select between men, women or ‘All’ options
- Language – Choose a language to show your Facebook ads to people who have a particular language preference
When you are looking for the perfect target audience, Facebook has everyone covered. You can choose particular traits such as educational or financial status with pinpoint accuracy on their platform to make sure that only those in your desired demographic see ads tailored just right for them.
Interest-based targeting allows you to reach specific Facebook Ads target audiences by looking at their interests, activities, and closely related topics. Using this method advertisers can advertise products or services that might be of interest to these particular demographics. Interests are broken up into different categories which will help narrow down your choices when searching for what you’re audience may be interested in.
Behaviour-based targeting is a powerful advertising tool that enables brands to show relevant ads and increase conversions. This form of marketing can be especially useful for companies in the food service or retail industry because it will help them connect with people who have recently purchased their products on Facebook Payments through credit card payments within 30 days ago–or less than 3 months! Brands may also want to consider using certain behaviours like “frequent traveller” if they sell travel goods since this group tends to spend more money when visiting other countries. Being able to easily identify a target audience based on specific actions taken could yield great results.
When should you use them?
A saved audience, also known as a core Facebook Ad target audience can be used for businesses that start their marketing on the social network. Core ads help them explore and gather data before launching more advanced campaigns by targeting different demographics with specific interests or behaviours to compare results against what would have happened if those options weren’t taken into account in order to determine which ones work best. Secondly, you can create Lookalike Audiences using Facebook Ads, which are targeted at specific audiences. This will save you time and money because it’s one of the best ways to find customers for your business.
The core audience that is created by mixing different types of people on Facebook makes this process very efficient since they’re more likely than other samples but less precise when trying to specifically target an individual market segment or needs.
Facebook Custom Audience
A Facebook custom audience has proven to be highly effective, but it can also be challenging. With this Facebook Ads tool, you are able to connect with Facebook users who have shown an interest in your business or product based on their sources like customer contacts or website traffic via mobile app interactions offline activity (people interacting with your brand by phone) for example. You want to make sure you have enough records on your list before running any ads. Facebook will display an “Audience too small” alert if there are only a few contacts in the database, so test this option with different numbers of people first. The right size database allows testing and optimization; it’s perfect for those who know what they’re doing or need some help scaling up their campaigns without overloading their system (and risking negative results).
By adding Facebook tracking pixels to your website, you can track users’ behaviour on the site and use that information in campaigns using a custom audience. That way advertisers are able to tailor their ads for specific audiences based on events they want to be focused around- such as purchases or signups, page views, add to cart, and more.
Providing a list of customer records or ‘lists’ to Facebook helps you target certain individuals with ads. The more information that can be uploaded, the better; especially when it comes down to matching users on your website or mobile app and targeting them specifically through their profiles in order for an ad campaign to reach its full potential.
Another great thing to do in order to make the most of Facebook’s sources is to create custom audiences based on people who have:
- Viewed your videos on Facebook or Instagram
- Opened or submitted a form for your lead generation campaign
- Interacted with your products while shopping
- Opened an Instant Experience on Facebook or Instagram
- Visited or interacted with your Instagram pro account or your posts
- Engaged with your events on Facebook
- Followed or interacted with your Facebook pages
When to use this?
Retargeting is a powerful tool that can be used to great effect by brands with advanced campaigns and the ability to collect information about customers. As an example, you:
- have built a substantial newsletter list with GDPR consent and approval to use the data in your marketing campaigns
- have already run some campaigns previously and you want to retarget your ads to remind potential customers about specific content or products, for example, retarget Facebook Ads to target audiences who have watched your videos but still have not visited your website.
- are organizing an event and you would like to reach people interested in future events, then this audience can possibly be more engaged with your content and therefore willing to sign up for upcoming shows, concerts, parties, or events.
- have an actual advanced marketing funnel, and you can retarget people with relevant interests, content to generate additional leads that could be very valuable.
Facebook Lookalike Audience
Targeted audiences are great for reaching Facebook users, but they only work if you tailor them correctly. You can create a lookalike or custom audience targeting people who have similar interests as Facebook Ads target audiences that you’ve already identified–and retargeting pixel customization goes all the way down to city level! You can now reach more users in your custom audiences who match your target group with Facebook’s advanced algorithms. This is great for advertisers and advertisers of all sizes, as this will allow them to reach people efficiently on the platform. This way you can expand your target group to people who are actually interested in what you have on offer instead of guessing.
First, you need to define your target custom audiences on Facebook by selecting a location and size range. Then narrow down the type of customers that might enjoy what you have offered with targeted advertising campaigns through the use of interests or demographics in order for them to find out about it. You can use this technique to determine the most precise target group and then address them with specific marketing material.
When to use it?
Lookalike Audiences can be a great way for brands who have already run successful campaigns and know their ideal customer. Be sure to use Lookalike Audiences in the following situations:
- you have used all your relevant sources for creating Custom Audiences and you are looking to expand your audience reach and target people outside of your original audiences
- you had good results from your Saved Audience in one geolocation, and you would like to reach a similar audience and people in other locations.
Facebook Special Ad Audience
A Facebook Special Ad Audience is extraordinary because it can only be used to advertise credit, employment, and housing. The mechanism corresponds with that of the Lookalike Audience; you need to select data sources like Custom Audiences so that your system will target people who have similar interests online. A Special Ad Audience is designed to deliver the perfect audience for your business goals. It also has to be compliant with the specialized restrictions associated with your selected category. You can also choose size and location based on what you need.
Facebook targeting options to boost performance
Facebook Ads can be a great way to reach your desired audience and enhance conversions. With so many options, you may feel lost in the abyss of creativity! But don’t worry – we’re here for every step on the journey from targeting niche markets all over again or running new ads with specific interests as an example of what has worked well before (and why). Here are some pro-tips that should help guide future campaigns:
Pro Tip #1 – Utilising Facebook Audience Insights
The Audience Insights section of Facebook is a great way to learn more about your target group. You can check out information such as demographics, locations, and activities from all the people who use Facebook in general or just for pages like yours. Research on social media demographics can help you identify who your customer is and how they want to be reached. Using Facebook ad targeting, it’s possible for businesses like yours to target people in your intended audience while also boosting sales.
Pro Tip #2 Targeting only saved posts
You can target people who have saved your posts on Facebook, which is a great opportunity to remind followers of the content they wanted to check out later. This narrow audience will likely be very engaged as it includes those with interest in your post already.
Pro Tip #3 Exclude existing followers
When promoting your page and content, remember to exclude people who are already engaged. This way you’ll avoid frustrating followers with old posts that they have seen before.
Pro Tip #4 Major city targeting
Many companies neglect the smaller, rural towns and villages in favour of targeting larger cities. However, if your products or services are suitable for people who live there you might want to take this into consideration when choosing where you’ll spend advertising money – making sure that it reaches an audience tailored specifically to these areas with specific needs not met by other brands locally.
Pro Tip #5 Get precise by using postcodes and pins for targeting
The best way to narrow your target audience for Facebook ads is through pins. Pins determine a location within one kilometre of where it is currently posted, and the more specific you get with these pinning options in regards to restaurants or shopping malls the better.
Pro Tip #6 Retargeting users who clicked on a specific link
If you’re looking for a way to get the most out of your social media marketing efforts, then Facebook Retargeting Pixels and RocketLink might be just what you need. This interactive tool allows business owners or marketers with their own website (or even an agency) can create custom URLs that will enable them to retarget any external content shared across Facebook groups without having to do all those pesky redirects.
Pro Tip #7 Target only operating systems
You can choose to target only users who are on a given operating system. This way, you avoid causing frustration for customers as they will see relevant ads and be able to download your app straight away.
#8 Remind them about abandoned carts or unfinished sign ups
If you own an online store that sells products, then adding retargeting pixels to various pages can help track the behaviour of your customers and those who have added items into their carts but haven’t finalized it. This could be especially beneficial for mobile device users as they might easily get interrupted while shopping or signing up on a form away from home – allowing them access through our digital world without being tied down by physical constraints such as location.
Pro Tip#9 Non-mobile targeting for non-mobile-friendly sites
If you want to be successful in today’s market, it is essential for your business website to optimize websites for mobile users. It should not only act as a trend but rather the standard way of doing things and will help keep customer service high with faster responses time-wise because visitors don’t have to wait around endlessly on sites that are unresponsive or inconveniently sized!
We’re sure no one wants their experience online destroying any potential opportunities by being redirected back into an input box after trying unsuccessfully link click etc., so exclude targeting ads at least until this issue has been resolved.
Pro Tip #10 Target the people who make the decisions
The demographics of the product determine who will be buying it. It’s important to consider this when designing your marketing strategy because you want people with similar interests as those who are most likely going to use your products or services. A great example is a brand that sells toys for kids; parents may look at these items differently than someone looking on their own accord – but both groups can enjoy playing around in different ways once they arrive home. If you’re looking for more ways to target users, life events are a great place. For example, jewellery companies can advertise their products or services if they know that the person added engagement as one of his/her most recent updates on Facebook in 6 months time period – this would be perfect because weddings often come with expensive rings!
Pro Tip #11 Lifetime value targeting
In order to reach the most beneficial target groups, Facebook lets you create a customer list with Facebook users who have high lifetime values. This way they can help grow your business and maximize their chances of buying from you again in future transactions.
Facebook provides endless possibilities for extremely precise targeting from custom audiences, lookalike audiences, custom audiences, and more. Once you start utilizing Facebook’s most advanced options, there is a good chance of you reaching your desired results. Facebook Audience Insights is a great place to start. Don’t be afraid to experiment and try different types of Facebook ads target audiences, swap them, mix them up, and optimize! That’s where you’ll learn more about your followers. Hopefully, you’ve now got a good idea about how to target your audience for Facebook.
Interested to know more? Contact our Facebook experts today!