What Are Google Ads Extensions and Why Should You Use them For Your Business?
Google Ads extensions are Google’s way of helping you take your Google Ads campaigns to the next level. Google has made it easier than ever to create ads with extensions that help you get more clicks, conversions, and leads.
In this post, we will discuss what Google Ads Extensions are, how to create them, and why you should be using them in your campaigns!
What are Google Ad Extensions?
Your first question is probably: what are Google Ad Extensions? Google ad extensions are additional pieces of information or links that appear as part of your ads on the Google Search and Google Display Network. Ad Extensions typically appear either above or below your Ad Text and help display additional information. This means that you can save up space in your ad text that can be used for important messaging and promotions!
Google has a variety of different extensions that you can use to improve your ads, depending on what you’re trying to achieve. With Google Ads Extensions, you can use callouts for offers or discounts; sitelink extensions for cross-sells, upsells, or other related products; location extension so customers know where to find your business in their area; review extension which lets people leave feedback about your company in Google Search results pages; and much more.
Google Ads Extensions are easy to create and use, so there’s no reason not to add them to your campaigns! Let’s take a look at the different types of Google Ads Extensions.
Types of Ad Extensions
Callout Extensions are short descriptions that highlight your offers or discounts. Callout extensions let you add an extra line of text with a selling point or call to action, such as “Free Shipping On All Orders!”. Callout Extensions are a great way to highlight the unique selling points of your business. This makes callout extensions a great way to tell customers why they should click on your ad.
Sitelink Extensions let you create links to specific pages on your website, such as your home page, product page, or blog. Sitelink Extensions allow users to navigate directly to a specific landing page on your website directly from the Google Search Results Page, saving the user time and in turn increasing the chance of a customer performing a valuable action on your site. It’s recommended to include a sitelink extension for each of your top priority landing pages, but providing additional links to other pages, such as a blog page, is also a great example of how to maximise the benefits of your ad extensions.
Call Extensions let Google users call your business directly from the ad itself. This is a great way to increase leads and sales by providing potential customers with an easy way to contact you. This is especially important for businesses that generate a lot of their sales or leads through phone calls. An added benefit of Call Extensions is that Google is able to track the number of phone calls generated from your ads, so you can know exactly how many people placed a phone call to your business. A Call Extension lets you choose the phone number that people call when you set up the ad.
Location Extensions show your business address and Google Maps location on the ad itself. This can help customers who are looking for a specific type of business in their area to find you quickly and easily. Location Extensions also displays useful business information such as opening hours.
Affiliate Location Extensions
Affiliate Location Extensions let Google users see the store location for local businesses that partner with Google. Affiliate Location Extensions help Google users find all approved store locations nearby for the businesses they searched for.
Price Extensions show your product prices and a Google Shopping badge on the ad itself. This can help customers compare your products with those of your competitors quickly and easily. Each Price Extension displays the price of a given product and can link directly to the landing page for that product.
Structured Snippets are a great way to show additional information about your product or service, such as different brands or services your business provides. Each Structured Snippet can represent a product or service, allowing you to list several structured snippets in one ad extension. Structured Snippet Extensions are great for companies offering a wide range of different services or products.
Here’s an example of how a Structured Snippet can look:
Image Extensions let Google users see images of your products or services directly in the ad itself. This gives users a preview of your product or service, and the added visual element can help make the ad stand out from other ads.
Lead Form Extensions
Lead Form Extensions let Google users submit contact information for lead generation directly from the ad itself. This is a great way to collect more leads and sales by making it easy for Google users to opt in or reply with their contact information.
Promotion Extensions let Google users get special deals or discounts directly from the ad itself. This is a great way to increase sales, traffic and conversions by providing Google users with access to exclusive offers when they are in their buying moods. Promotion Extensions can help improve ad performance, helping entice more users to click on your ad by displaying a promotion offer or marketing campaign. This improves your click-through rate, which helps drive more relevant traffic to your site. You can also send these users to a dedicated landing page on your site.
App Extensions let Google users download your app directly from the ad itself. An App Extension is a great way to increase downloads and mobile usage by providing Google users with easy access to your app when they are actively searching for one in Google Search! App Extensions are available for Google Search on both Android and iOS devices. App Extensions is a relatively new form of ad extension but has gained a lot of traction with the widespread use of mobile devices and the growth of the mobile app market.
As you can see, there are many different types of Google Ads Extensions that you can use to improve your campaigns. All of these extensions are easy to create and use, so there’s no
Now that we know what Google Ads Extensions are and which types of extensions exist, let’s take a look at why you should be using them in your campaigns!
How to create Google Ads Extensions
Google has made it easier than ever to create Google ads with extensions that help you get more clicks, conversions, and leads.
You can create Ad Extensions by following these simple steps:
– Log in to your Google Ads account.
– Click on the Campaigns tab and select the Ad Extension you want to create.
– Fill out the form with information about your extension, then click Save.
It’s that easy! Now you can start using Google Ads Extensions to improve your campaigns. But why should you use Google Ads Extensions?
Why should you use Google Ads Extensions?
So, why should you use Google Ads Extensions? One of the main reasons for using Ad Extensions is to create more “Ad Real Estate”. “Ad Real Estate” is a term used to describe how much space a Google Ad is taking up. Google Ad Extensions can help with ad real estate by giving you more space to include information about your product or service. If your ad is taking up a lot of space, it leaves less space for competitors’ ads to show. This can help improve the visibility and effectiveness of your ads, which can lead to more conversions less ad real estate space for your competitors.
There is a range of other benefits to using ad extensions, including:
– Google Ads Extensions can help increase click-through rates (CTRs) because they give users more information about what you’re selling or promoting.
– Google Ads Extensions can help improve conversion rates because they provide users with more information about your business, products or services.
– Google Ads Extensions can help improve lead generation because they provide potential customers with more information about what you have to offer.
– Google Ads Extensions are easy to create and use, so there’s no reason not to add them to your campaigns!
As you can see, Google Ads Extensions are a valuable tool that can help take your campaigns to the next level. They’re easy to use, can help increase CTRs and conversions while providing users with more information about what you’re selling or promoting. Try adding Google Ads Extensions into your next campaign!
Things to consider when creating Google Ads Extensions
When creating a Google Ads Extension, there are a few things to consider:
– The type of Ad Extension you’re creating.
– The information you need to provide for the extension.
– Where in your ad the extension will show.
– How much space the extension will take up on the page.
Google Ads Extensions are valuable tools that can increase click-through rates, conversion rates and lead generation by providing users with more information about what you’re selling or promoting. Google Ad extensions take up “Ad Real Estate” which is the amount of space a Google ad is taking in Google search results. This leaves less room for competitors’ ads to show, improving your ad’s visibility and effectiveness. Google Ads Extensions are easy to create, so there is no reason not to add them to your Google Ad campaigns!
If you need help with Google Ad Extensions or just general Google Ads help, contact us today. We are Google Ads certified partners and can assist you with creating, managing or optimizing your Google Ad campaigns.