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Daniel - Author

Universal Analytics vs GA4

Google Analytics is changing. Again. Universal Google Analytics, the tried and tested platform us...


Top 10 Reasons Your Google Ads Aren’t Working

Google Ads can be a great way to generate leads and sales for your business, but only if they are...

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What is Google Performance Max?

The Google Performance Max is a machine learning automated goal-based campaign type. It’s an exce...

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App Install Campaigns On Google & Facebook

In this blog post, we will cover Universal App Campaigns and how to advertise with Google and Fac...

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Google Ads Smart Bidding, Strategies and Why Should You Use It?

Google Ads can be a daunting place for newcomers. Navigating the interface and mastering all of i...

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Ultimate Guide to Facebook Instant Article

Before getting started, let me ask you a few questions: How many of you use social media? Among a...

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Google Remarketing: How to Get More Out of Your Advertising

What Is Google Remarketing Google Remarketing is a way for businesses to display ads to people wh...

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What Social Media Marketing is best?

Bear in mind that nearly 60% of people use some form of social media daily, and you can understan...

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How Do I Get Quality Real Estate Leads Online?

There’s no denying that the online marketplace is fiercely competitive. But for real estate agenc...

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The New Normal: Working From Home

Working from home is now part of the “New Normal” for more and more people every day ...

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What? Why? How? Google Shopping – Ultimate Guide Series

What is Google Shopping? Google Shopping is a Comparison Shopping Engine or CSE, which is essenti...

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Agency or In-house? What to choose for your business’s online marketing?

When it comes to online marketing, choosing between an in-house team and agency can be a difficul...

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7 ways to convert website visitors into customers

Most of us in the online marketing world are after one thing: conversions. If you have a website ...

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SEO or SEM: Which is better for startups?

When it comes to having an online marketing strategy for your start up’s new website, Search Engi...

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Are your Product Descriptions affecting your visibility online?

While many people understand the importance of optimising their website for SEO, opitimising thei...

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