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Universal Analytics vs GA4

Google Analytics is changing. Again. Universal Google Analytics, the tried and tested platform us...

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Top 10 Reasons Your Google Ads Aren’t Working

Google Ads can be a great way to generate leads and sales for your business, but only if they are...

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What is Google Performance Max?

The Google Performance Max is a machine learning automated goal-based campaign type. It’s an exce...

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App Install Campaigns On Google & Facebook

In this blog post, we will cover Universal App Campaigns and how to advertise with Google and Fac...

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Google Ads Smart Bidding, Strategies and Why Should You Use It?

Google Ads can be a daunting place for newcomers. Navigating the interface and mastering all of i...

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Ultimate Guide to Facebook Instant Article

Before getting started, let me ask you a few questions: How many of you use social media? Among a...

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Google Remarketing: How to Get More Out of Your Advertising

What Is Google Remarketing Google Remarketing is a way for businesses to display ads to people wh...

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What Social Media Marketing is best?

Bear in mind that nearly 60% of people use some form of social media daily, and you can understan...

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How Do I Get Quality Real Estate Leads Online?

There’s no denying that the online marketplace is fiercely competitive. But for real estate agenc...

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The New Normal: Working From Home

Working from home is now part of the “New Normal” for more and more people every day ...

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What? Why? How? Google Shopping – Ultimate Guide Series

What is Google Shopping? Google Shopping is a Comparison Shopping Engine or CSE, which is essenti...

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Agency or In-house? What to choose for your business’s online marketing?

When it comes to online marketing, choosing between an in-house team and agency can be a difficul...

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7 ways to convert website visitors into customers

Most of us in the online marketing world are after one thing: conversions. If you have a website ...

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SEO or SEM: Which is better for startups?

When it comes to having an online marketing strategy for your start up’s new website, Search Engi...

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Are your Product Descriptions affecting your visibility online?

While many people understand the importance of optimising their website for SEO, opitimising thei...

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