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The Truth And Misconceptions About SEO ความจริงและเรื่องที่อาจจะเข้าใจผิดเกี่ยวกับ SEO

I've recently noticed that a lot of people have misconceptions about Search Engine Optimization or SEO as it's more commonly known. An acquaintance one told me that they believed SEO is easy and your website can be ranked on the first page of Google just by “clicking” on the search results repeatedly. Another acquaintance questioned why they should bother with SEO when it takes quite some time to get ranked and it costs more compared to other advertising methods.

After starting to work in the SEO field and had the opportunity to talk and exchange knowledge with people working in other professions. We know that many people have misconceptions about SEO. One friend said that SEO is easy. Just click on your own website repeatedly. A website can be on the first page of Google. Another person asked. Why does our website have to do SEO? Because SEO to get your website on the first page takes a long time and is quite expensive compared to other forms of online marketing.

What Is The Truth?
What exactly is the truth about SEO?

Let's address the first misconception. A high number of clicks can lead SERPs or Google to recognize that your website gathers quite a few interested visitors, but simply clicking on the links repeatedly by yourself will not increase your web ranking ( Wright, 2020 ). If you actually click your website link repeatedly (ie click, then close and then click again), this will lead to a high bounce rate and/or exit rate. This issue leads Google to assume that your website has low quality content that's not relevant to the visitors' queries. A high bounce rate on a home page is particularly bad because that page is often designed to be your main store front and distribute traffic to the rest of your site. If users close it, google will see that as a negative and it will affect your ranking. 

Let's begin to clarify and clarify the first thing most people misunderstand. 

high number of website clicks Can push the website to SERPs or Google to know that our website attracts the attention of web visitors. But in reality, Clicking on your website multiple times Over and over again cannot increase your ranking or ranking ( Wright, 2020 ) because if you click on the website and go back and forth. Will make the website traffic or the values we call bounce rate and exit rate are high. If these values are high, it will make Google understand that your website has content or information that is not of quality or can't answer questions. of those who can read it

Having a high bounce rate on your website's home page is definitely a bad thing. Because the main page should be the page that can draw people to the website. To make these people click to visit other pages. of that web If we close the site immediately, Google will consider our site in a negative light which could affect your site's ranking or ranking.

As for the second misconception, yes it is true that search engine optimisations can take days, weeks, sometimes months to generate results, but that does not mean that it is not worth the investment. SEO is a long term digital marketing strategy where you look at the bigger picture, not just instant gratifications. It takes time for Google to know your website and analyze what your content authority is, plus it also takes time for general users to recognize and rely on your content. According to WEBENITO Digital Media , “SEO is not a one-time process, it requires constant work. If you are doing SEO just in the short term, it will bring you positive results only to a certain extent.”SEO algorithms change all the time and trends come and go, so you need to be up to date with and ready to adapt your digital marketing strategy based on it. SEO takes time and budget to reap success but it will be worth it. 

in the second story Although it is true that SEO results can take days, weeks or sometimes months. But that doesn't mean you're wasting your SEO costs in vain. Looking broadly, SEO is one of the long-term online strategies. We don't just need to give Google some time in order to let Google know and analyze the information on our website alone. But we have to make time for people in general. Get to know our website with
WEBENITO Digital Media.That said, SEO is not a one-time online marketing process. But it is an online marketing process that should be reviewed and updated constantly. The result is only good for a short time, so we need to update the information. SEO algorithms are always changing trends. And apply that change to your marketing strategy because SEO algorithms are constantly changing. Compared to the current or trend of the market that comes and then disappears, so doing SEO may take quite a long time. But it's definitely worth the investment.

Another big misunderstanding is that optimising a website is only for ranking in the first page of SERPs so that you get high traffic. By definition, SEO is optimising your website with proper keyword research, modifying content, fixing the loading speed, creating easy to use and easy to read page structures and creating high quality backlinks to increase website's authority. While this all seems to solely benefit Google recognition, this is for the users too! 

However, the most common misconception about SEO is that SEO is simply to increase your ranking on the first page of the SERPs in order to get more traffic to your website. In a sense, SEO is the improvement of the website by doing keyword research, improving the content or content on the website. website speed increase Making the website usable and readable, including the use of quality backlinks, increases the credibility of the website. All of which seems to be doing just to let Google know our website. but in reality It also improves the website for readers. Or people who visit our website as well! 

SEO is the same as any other marketing strategy: you need to focus on how to win over users, potential and current clients! To do this, you have to make sure that the content is readable and useful, page loading speed should be fast and the website should have a good UX/UI design. Better yet, let our SEO experts at Move Ahead Media do it all for you. As part of our 10th anniversary promotion, we are giving away a free SEO Audit so contact us today! Think Ahead, Move Ahead with us.

SEO is just like any other form of marketing. You have to impress your customers and take interest in your brand. which to do that You have to make sure your web content is useful. Your website can load quickly. There is also a format that meets the needs and increases the user experience. Move Ahead Media has SEO experts.That will help your website meet the needs of customers and Google. In addition, on the occasion of the company's 10th anniversary, we also have a free SEO Audit promotion. Make it superior with us!

Written by: Teerada Cattapan (Yok), SEO Analyst


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